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28th Law of Power from The 48 Laws of Power by Robert Greene is:

 28th Law of Power from The 48 Laws of Power by Robert Greene is:
Law 28 – Enter Action with Boldness

Summary

If you’re unsure, hesitant, or half-hearted in your actions, people will sense weakness. Doubt creates hesitation, and hesitation invites defeat. Once you decide to act, do it with full commitment and confidence. Boldness inspires fear, admiration, and even the illusion of competence. People are drawn to those who seem certain and decisive.

Key Ideas

  1. Hesitation is Dangerous – Indecision makes you look weak and invites opposition.
    Boldness Creates Authority – Acting with confidence convinces others you know what you’re doing, even if you don’t have all the answers.
    People Follow the Bold – Strong leaders inspire trust and loyalty.
    Confidence Overrides Doubt – Even mistakes look intentional if done with certainty.
    Fear Paralyzes, Boldness Energizes – Bold action often forces others to respond on your terms.

How to Apply

  • Once a decision is made, remove hesitation from your body language and speech.
    Speak and act decisively; avoid over-explaining.
    When entering new territory, make your presence felt immediately.
    Don’t wait for the perfect moment—create it by acting.

Reversal

Sometimes, too much boldness can cross into recklessness. If the situation is extremely uncertain or dangerous, calculated caution might be better before going all in. But once you do act—commit fully.


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